FROM STRATEGY TO USEFUL WORK
Turn good strategy into work people can actually use.
I help leaders turn marketing, product marketing, GTM, AI, and technology decisions into work that moves from decision to execution.
Work that gets shipped, used, measured, or helps someone make a better decision.
See the work
See how I test ideas, challenge assumptions, and turn what survives into useful work.
AI Buyer Simulator: I Built One, Then Realized I Rigged the Test
I used an AI buyer simulator to pressure-test my marketing, discovered I had biased the test, corrected the model, and changed how I use AI buyer simulations.
How I Stopped Chasing AI Tools and Built an AI Workflow That Actually Works
After two years of using AI across marketing, strategy, content, and operational work, I stopped asking which tool was best and started deciding which system should own which job.
I Tested Loop: Outlearn. Outmarket. Outgrow. Without Building Another Marketing System
I tested Loop: Outlearn. Outmarket. Outgrow. against work already in motion to determine whether it improved execution or simply gave me another system to manage.
How I turn strategy into useful work
I work across marketing, product, GTM, AI, and technology.
The work usually comes down to four things:
That approach has shaped my work across executive marketing leadership, product marketing, GTM, global campaigns, growth, and AI-enabled operations.
01
Find the real problem.
02
Decide what matters.
03
Turn the decision into something people can use.
04
Look at what actually happened.
What business owners and executives say
“It is with great enthusiasm that I recommend Kendall Matthews, a stellar Growth Product Marketing expert in AI/RPA/Automation Technology. Working closely with Kendall at ElectroNeek, I have consistently been impressed with his exceptional ability to translate complex AI and RPA concepts into growth strategies that resonate with our business partners and clients.”
Sergey Yudovskiy
CEO & Co-Founder
“Working with Kendall has been a game-changer for my company. His attention to detail and creativity has allowed my team to implement much of his work. We are getting a lot of international recognition, and partnering with Kendall has, and will, make it so much easier for us to get the attention we need to continue growing. Kendall is a BIG difference-maker”
Wilton Rogers
CEO & Founder
“Kendall is a great marketing leader with whom I worked for more than two years on the most challenging assignments related to building new demand generation channels, brand messages, lead management, and many other initiatives. I’d recommend Kendall to any founder or CEO of a Seed to Series B technology company.”
Dmitry Karpov
Chief Product Officer (CPO)
Start with what you need
Executive leadership
If you’re evaluating me for an executive marketing, product marketing, GTM, or AI-enabled growth role, review my leadership experience and the work behind it.
Growth & technology
If you need a growth or technology decision turned into action, see how I apply that thinking through EMG.
Ideas and experiments
If you want to see how I test ideas, make decisions, and turn lessons into useful work, start here.
Is your AI-assisted work ready to ship?
Use the free Second-Pass Audit to check it against the source before you approve, present, publish, or act on it.
Built from a real AI workflow that looked finished before the source comparison exposed material gaps.
What I’m testing now
I write about marketing, GTM, AI, technology, leadership, and the ideas I put to work. I share what I tested, what changed, what failed, and what I would use again.
