How To Find The Best Internet Marketing Tools For Your Company

Would you like to know the niche internet marketing tools, productivity software solutions, and hidden resources that I use in my business and personal life?

When I’m speaking to CEOs, startup founders, and executives, I am often asked about the what marketing tools I use that help me scale and duplicate myself. This list is the answer.

These are the internet marketing tools that make up my “Digital Garage.” This is not a static list, but one I continually update as my needs change throughout the year.



  • Themeforest: The ultimate multi-purpose WordPress themes with over 112,000 users. It is clean, super flexible, responsive, and I use it for all my sites.
  • Google Analytics: A free analysis service which measures web-site activity and performance. It provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. Every person on my team has passed the Google Analytics Framework exam.
  • IPower: Offers one-solution web hosting package;includes POP3, FTP, SSL, CGI, PHP, Front-Page extensions, and website statistics.
  • WordPress: A free and open-source blogging tool and content management system (CMS) based on PHP and MySQL. They power more than 17% of the web, offering everything from simple websites to blogs to complex portals.
  • Rackspace: Enterprise-class hosting solutions and cloud support for businesses.
  • Visual Website Optimizer: A flexible, multivariate testing software (full factorial methodology) that allows you to run your own A/B tests to optimize your landing pages and websites.
  • Akismet: Filters out your comment spam for you, so you can focus on more important things.
  • Aweber: Opt-in email marketing and autoresponder software service used by over 120,000+ small businesses, bloggers, and entrepreneurs around the globe.
  • iMacros: Designed to automate the most repetitious tasks on the web. If there’s an activity you have to do repeatedly, just record it in iMacros.
  • Salesforce: A powerful customer relationship management tool. It provides a comprehensive collaborative relationship management service and a technology platform on which developers can build and run applications.
  • HootSuite: Manage multiple social networks, schedule 100s of messages, measure your reach and track your success with analytics. Free 30-day trial.
  • AudioAcrobat: Create your audio and video content with one of the most feature-rich media solutions for websites, blogs, email, newsletters, and podcasts.
  • Kissmetrics: With accurate data on real people, you’ll optimize your marketing machine at every step. Increase your conversion rates, uncover roadblocks to your growth, and know where to find ready and willing customers.
  • Audacity: A free open-source digital audio editor and recording computer software application, available for Microsoft Windows®, Mac®, GNU/Linux®, and other operating systems.
  • Hubspot: Enterprise marketing automation software to deploy marketing campaigns automatically based on your pre-programmed rules. (Tip: Hubspot has a great resources section.)


  • MIT Open CourseWare: A web-based publication of virtually all MIT course content. It’s not distance learning, and the courses are not credit-bearing. However, you may get a promotion if you execute what you learn. I was promoted to Vice President of Global Marketing . . . just sayin’.
  • Coursera: Education platform that partners with top universities and organizations worldwide to offer courses online for anyone to take, for free. I’ve taken the competitive strategy courses.
  • Harvard Business Review: Find new ideas and classic advice on strategy, innovation, and leadership for global leaders from the world’s top business and management experts.
  • Amazon Kindle: Download new books directly to your mobile device and desktop. I use this to store 100’s of book samples.
  • Feedly: A news aggregator application that is a better way to organize, read, and share the content of your favorite sites.
  • Your Local Library: Do I have to explain to you that the library is a great source for research and information?
  • Audible: They’re not radio; they’re more like a book club for spoken word. Tired of reading? Then just listen.
  • LA Fitness: Staying in shape is very important to me; especially when I travel.


  • Evernote: Lets you take notes, sync files across your devices, save webpages, capture inspiration, and share your ideas with friends and colleagues. I used Evernote to build this resource document.
  • Evernote Chrome Browser Extension: Use in conjunction with Evernote to collect the best of the web, all in one place. Quickly and easily clip articles, text, and images right into Evernote.
  • WorkFlowy: An outlining app that allows you to take notes, make nested lists, collaborate, brainstorm, plan. My number-two smartphone app.
  • Chrome Browser: Chrome brings your open tabs, bookmarks, and recent searches from your computer to your phone or tablet, and vice versa. That way you have your web on all your devices.
  • Coffitivity: Streams the ambient noise of a coffee shop to our desktop or mobile device. For those who think best with a little familiar “buzz” in the background.
  • Dropbox: File backup, syncing, and sharing solution that lets you bring your photos, docs, and videos anywhere and share them easily.
  • Pomodroido: A simple yet effective timer for the Pomodoro Technique® for Android. I use this app to help me do more faster and dominate through focused time-chunking.
  • Online-Stopwatch: A quick, easy-to-use online countdown tool. When I forget where I placed my phone, I use this as a substitute for Pomodroido.
  • Chromecast: The easiest way to enjoy online video and music on your TV. Plug it into any HDTV and control it with your existing smartphone, tablet, or laptop. At home, I use my 60-inch TV as a second monitor.
  • Momentum: Lets you replace the standard new-tab page on your web browser with a personal dashboard featuring your to-dos, weather, and inspiration.
  • Upwork: Online staffing platform for information technology jobs, such as web and mobile programming and development.


  • Bigstock: Over 23 millions of royalty-free stock photos and vectors.
  • Death to the Stock Photo: Free photo packs delivered to your inbox each month, with inspiring stories to match.
  • Videohive: Think you can’t afford to produce a video? Buy royalty-free video footage and motion graphics for as low as $3.
  • Morgue File: Looking for high-resolution stock photos for your illustration, comp, or design needs? These awesome images are provided with free usage rights.
  • Compfight: Flickr search tool that enables you to search for free images through tags and text, Creative Commons photos, and original photos.
  • Graphic River: Purchase quality, royalty-free, layered Photoshop files, vectors, and icon packs for as little as $1.
  • Daily Infographic: Reader-friendly stats on everything from personal finance to bacon consumption. My one-stop shop for new infographics.
  • Wistia: Say no to YouTube. This is professional-grade video hosting with amazing viewer analytics, HD video delivery, and marketing tools to help you understand your visitors.


  • Tableau: Business intelligence software that helps you better see and understand data.
  • Get valuable government information and resources from the Department of Labor, Bureau of Economic Analysis, Census Bureau, and more.
  • Excel is Fun: Over 2,200 Excel How To Videos from Beginner to Advanced taught by Mike Girvin. All my team members must go through at least 10 of his videos in their first 90 days as new hires.
  • Gartner: Delivers IT research that will help you make informed decisions on key initiatives.
  • Google Trends: An awesome tool for tracking and comparing trends. It displays top searches and rising searches that may help with keyword research.
  • Statista: Instant credibility! Easily find statistics, consumer survey results, and industry studies from over 18,000 sources on over 60,000 topics on the Internet’s leading statistics database.


  • Scrivener: A powerful content-generation tool for writers that allows you to concentrate on composing and structuring long and difficult documents.
  • Portent Headlines: One of my favorite headline generators. Type in your keyword to instantly get a great topic idea (and headline) for a blog article, white-paper, or eBook.
  • Robert McKee’s book STORY:  This 490 -page book will provide you with the most comprehensive, integrated explanation of the craft of writing for the screen.
  • Ravi Parikh’s Headline Idea Generator: Using common patterns found in Buzzfeed titles.
  • Upworthy Generator: Randomly creates Upworthy-style articles.
  • Copyblogger: Brings you original, relevant content every week about what’s working right now in online content marketing.

Make sure you share this list with a friend.


About the Author:

Winner of three American Marketing Association - Phoenix Spectrum awards, Kendall E. Matthews is a business technology broker and marketing operations leader for companies that want to scale.