As an executive, it’s important for you to realize that your main competitor could be yourself.

One of my team members read for the first time, Simon Sinek’s book, “Start With Why.” And he let me know that this passage really resonated with him:

The problem was, she explained, no matter the issue, the company’s managers were always drawn to the quicker, cheaper option over the better long-term solution. Just like the habitual dieter, “they never have the time or money to do it right the first time,” she said of her client, “but they always have the time and money to do it again.

If you have a great team, but you keep missing, then your execution that is the problem.

Corporate Strategy For Dummies: Do things right the first time!

  • Not only creating but updating SOPs and checklists
  • Protecting resources to execute priorities
  • Ask harder discovery questions
  • Take time to think strategically
  • Build ROI analysis for projects measured against revenue & lost customers.

Check out this book review of The Four Disciplines of Execution by Chris McChesney and Sean Covey…

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